November 2, 2018 

ROAM Dunwoody  |  Atlanta, GA

9:30 a.m. - 6:00 p.m.

Event Schedule

Nov 02, 2018

MRX Impact | 9:30am - 4:00pm

Join us for a hands-on day of learning focused on empowering insights professionals to drive business impact. 

Nov 02, 2018

Networking Happy Hour | 4:00pm - 6:00pm

Gather with fellow insights professionals after the event for networking and great conversation. Work in the area and can only make it for Happy Hour? Look for the Networking Only registration option on the ticket page and come have a drink on us.

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Speakers & Sessions

Why Research ROI Misses the Point

Bruce Olson | Managing Partner | MMR Research Associates

Why trying to determine precise ROI is most often a waste of time for our industry. What we should be discussing instead.

Marketing to Mindstates

William Leach | Founder & CEO | TriggerPoint Design

Our industry is going through more than just a massive technological revolution.  We are also seeing a massive change in our roles within corporate America.  In a world where data and insights are becoming commoditized, leading insights departments are shifting their role to understanding AND changing consumer behavior through Behavioral Design.  In this session, Will Leach, Founder of TriggerPoint and Author of “Marketing to Mindstates” will discuss why Behavioral Design is taking off across all business sectors and how you can lead the Behavioral Insights and Design agenda for your company.

What MRX Can Learn From Experiential Marketing: A Call to Action

Patricia Houston | Founder & COO | MMR LIVE

We live in an Experience Economy, where experiences are valued above goods and services. The attention of research participants and the c-suite are our industry’s most precious assets, so why aren’t we making research experiential for both audiences? Learn how to integrate experiential principles to become better respondent and end user advocates. 

How Can You Make an Impact?

Michael Hoban | Director, Consumer Marketing Insights | Newell Brands

Many of us want to be strong contributors in our career, but it can be a struggle to balance personal obligations while putting in the extra effort to excel as a business professional. Learn how to embrace the journey to make an Impact on your career.

Tech Impact on MRX

An interactive session led by Patricia Houston

Buckle up for a fast-paced afternoon session focused on what's next. What forces in the market research industry are truly moving us forward?

Have a vision for the future or a case study you'd like to share? Contact us at

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Designed to Empower Insights Professionals to

Drive Business Impact


We aim to inspire research and marketing professionals to be more confident in their careers though continued thought-leadership, mentoring, and collaboration.

The MRX Impact learning agenda is appropriate for current or aspiring insight professionals at all stages of their career. 

Business Woman

Venue & Travel


All MRX Impact events will take place at:

ROAM Innovative Workplace - Dunwoody

1155 Mount Vernon Hwy NE, Suite 800, Atlanta, GA 30338

Breakfast pastries, beverages, and lunch are included with event admission.

There is no group rate or hotel block for this event. If you need accommodations there are several options in the area.

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