Event Schedule
Nov 02, 2018
MRX Impact | 9:30am - 4:00pm
Join us for a hands-on day of learning focused on empowering insights professionals to drive business impact.
Nov 02, 2018
Networking Happy Hour | 4:00pm - 6:00pm
Gather with fellow insights professionals after the event for networking and great conversation. Work in the area and can only make it for Happy Hour? Look for the Networking Only registration option on the ticket page and come have a drink on us.
Speakers & Sessions
Why Research ROI Misses the Point
Bruce Olson | Managing Partner | MMR Research Associates
Why trying to determine precise ROI is most often a waste of time for our industry. What we should be discussing instead.
Marketing to Mindstates
William Leach | Founder & CEO | TriggerPoint Design
Our industry is going through more than just a massive technological revolution. We are also seeing a massive change in our roles within corporate America. In a world where data and insights are becoming commoditized, leading insights departments are shifting their role to understanding AND changing consumer behavior through Behavioral Design. In this session, Will Leach, Founder of TriggerPoint and Author of “Marketing to Mindstates” will discuss why Behavioral Design is taking off across all business sectors and how you can lead the Behavioral Insights and Design agenda for your company.
What MRX Can Learn From Experiential Marketing: A Call to Action
Patricia Houston | Founder & COO | MMR LIVE
We live in an Experience Economy, where experiences are valued above goods and services. The attention of research participants and the c-suite are our industry’s most precious assets, so why aren’t we making research experiential for both audiences? Learn how to integrate experiential principles to become better respondent and end user advocates.
How Can You Make an Impact?
Michael Hoban | Director, Consumer Marketing Insights | Newell Brands
Many of us want to be strong contributors in our career, but it can be a struggle to balance personal obligations while putting in the extra effort to excel as a business professional. Learn how to embrace the journey to make an Impact on your career.
Tech Impact on MRX
An interactive session led by Patricia Houston
Buckle up for a fast-paced afternoon session focused on what's next. What forces in the market research industry are truly moving us forward?
Have a vision for the future or a case study you'd like to share? Contact us at info@mmrresearch.com
Designed to Empower Insights Professionals to
Drive Business Impact
We aim to inspire research and marketing professionals to be more confident in their careers though continued thought-leadership, mentoring, and collaboration.
The MRX Impact learning agenda is appropriate for current or aspiring insight professionals at all stages of their career.
Venue & Travel
All MRX Impact events will take place at:
ROAM Innovative Workplace - Dunwoody
1155 Mount Vernon Hwy NE, Suite 800, Atlanta, GA 30338
Breakfast pastries, beverages, and lunch are included with event admission.
There is no group rate or hotel block for this event. If you need accommodations there are several options in the area.